At an event with Realtors last week, I was floored when an agent told me that they would call me if they ever get a listing for the "right house for staging".  What the heck does that mean?  Sad thing is, as owner of Studio 12 and an Accredited Staging Professional (ASP) I hear this ALL the time.  Realtors (and others) have a false understanding about Staging and how to properly prepare a home for market right down to using their own (many times, lousy) photos for the MLS listing.  

The misconception out there is that only higher priced homes need staging. What Realtors don’t understand is they are failing their clients when they do not recommend a Staging Consultation by an ASP Stager to their client prior to going on the market regardless of the list price of the property.  It is a small investment (starting around $150) for a substantial return (343%).  Additionally,  homes that are Staged by an ASP Stager sell for 8% more and in half the time (37 days in comparison to the national average of 212 days). 

And, the real kicker? Realtors who have EVERY home they list go through at minimum a Staging Consultant actually INCREASE their commission!

Are you recommending a ASP Staging Consultation to every house that you list??